Rosalie: The Timeless Des Moines Bridal Boutique Destination

Photos: Shelby Sawyer Photography
Rosalie is a premier bridal shop in Iowa that offers a unique shopping experience, allowing customers to enjoy the entire shop to themselves. For those seeking timeless, modern, and elevated gowns, Rosalie is the go-to destination in Iowa, promising a memorable and personalized experience for brides!

Cue the Music and Spotlight….Meet Chloe, Owner of Rosalie!

Chloe is lover of Love, Fashion, and all things Weddings!  The bridal boutique has been a lifelong dream for Chloe, and after our visit with her, we can tell you that Rosalie Bridal Boutique gives you all “the feels!”  Imagine walking in to a beautiful space that is so aesthetically pleasing, surrounded by gorgeous wedding gowns, and then greeted by the sweetest human. Chloe’s passion lies in helping brides discover the perfect dress that makes them feel confident and beautiful on their special day. She understands that brides dream about their wedding dress, and takes great joy in transforming that dream into reality. With a curation of quality, unique designers, and a private shopping experience, Chloe and Rosalie Bridal will be unforgettable.

Appointment Only Experience


Rosalie is an appointment-only bridal boutique, designed to give each bride the full, undivided attention she deserves. Yes- you read that right. When you make an appointment at Rosalie, you get the ENTIRE store to yourself! The unique private atmosphere ensures that brides can focus entirely on finding their dream gown without any distractions. “It’s incredibly rewarding when brides place their trust in me to customize their gown, allowing us to create a unique piece that embodies their vision and style” – Chloe (owner of Rosalie).

Chloe suggests picking an entourage is an important part of your shopping experience.  Rosalie can seat up to six guests to enjoy the show, but Chloe suggests bringing around four guests. Sometimes more than 4 guests can make the bride feel overwhelmed. Ensure that you bring along those who will support and cherish you as you try on gowns that align with your vision and feel true to you. Even if you decide to come on your own, Chloe can’t wait to help you find your dream dress!

Timeless, Modern, & Chic

Rosalie has a very curated list of designers in her store with a variety of price ranges t0 accommodate many brides. The price range of gowns are $1,700-$10,000 with the majority of the gowns being between $2,700-$4,500. The dresses are beautifully displayed and just makes you want to twirl around in all of them. Some of these designers include: Chosen by KYHA, Dany Tabet, Ines by Ines Di Santo, Jane Hill, Hera Couture, Jenny Yoo, and Anna Kara. With this array of designers this creates opportunities for new possibilities of a dress design you may haven’t seen or thought about. We asked Chloe what were the top 3 wedding dress trends she is currently seeing in the bridal industry, and this is what she had to say:

1. Drop waist gowns

2. Bridal separates – an example found in Rosalie : Kasia Corset, Milford Skirt, Kasia Mini Skirt

3. Cathedral veils with blushers

Preparation

At Rosalie, come in with an idea of your preferences, but remain open to try something new! You might have a certain gown in mind, but you could end up loving something completely different—and that’s okay! Many brides find themselves choosing a dress they never expected to love, and the same could happen for you.

Also, be mindful of your limits. Trying on too many dresses can be tiring, and sometimes you may feel everything starts to look the same, making it harder to decide. This can also happen if you visit too many shops or get too many opinions. To avoid this, remember that this is your dress for your wedding day. Trust your gut when you feel you’ve found the right one!

If you start to feel emotional during this process, don’t worry! It’s completely natural to experience heightened emotions during such a special time. However, it’s also okay if you don’t feel as emotional as you anticipated. Don’t try to force any particular feelings—just let them come naturally. Trust your instincts and be true to yourself.

This is a momentous day, so it’s essential to prepare yourself both physically and mentally. If you’re feeling anxious about the appointment, it’s even more important to take extra care of yourself. Start with a nourishing meal and make sure you’re staying hydrated. Do whatever makes you feel your most confident and vibrant—whether that’s applying a full face of makeup, styling your hair, or wearing something that makes you feel amazing. Additionally, make sure to get plenty of beauty rest the night before. A good night’s sleep will not only help you feel refreshed but also give you the energy and patience to fully enjoy the experience. Taking these steps will ensure you’re in the right frame of mind to make the most of this special moment.

See for Yourself & Book Your Appointment at Rosalie Today!

Prepare to sip, swoon, and fall in love with their exquisite collection of gowns. For brides seeking timeless, modern, and sophisticated designs, Rosalie is Iowa’s premier destination, offering a unique selection of designers available exclusively at their Des Moines bridal boutique. Their private appointment experience is designed to make your time with them as special as your wedding day, ensuring an exceptional experience no matter who you are. Learn more and book your appointment today on Rosalie’s profile linked here.
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